About Us

Business Strategy Keynote Speaking & Training Packages

The Art of War has been a masterpiece of military strategy for 2500 years in the East. It's highly renowned in Western military institutions -- and more recently in business.

Mark McNeilly and Becky Sheetz are proven experts at teaching, applying and inspiring around Sun Tzu's Art of War.

Mark is a University of North Carolina-Chapel Hill (UNC) branding professor  and former marketing executive with 30 years of experience at IBM and Lenovo. He was writing about Sun Tzu before it was fashionable, and his two works are innovative, practical and filled with lessons on how to anticipate and oustrategize the competition. 

Becky is CEO of a counter-cultural organization in the Washington, DC region. She's also a grand master in jujitsu, entrepreneur and author. She is uniquely able to help small businesses overtake larger adversaries. She's also the foremost global expert on how women can apply the Art of War for their careers.

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Who We Are

Mark McNeilly


Mark is the author of two books on Sun Tzu’s Art of War, both published by Oxford University Press.

Sun Tzu and the Art of Business: Six Strategic Principles for Managers helps business people apply Sun Tzu’s strategic philosophy to business problems. With this book now updated in 2011 and translated into five different languages, Mark is one of the world’s most widely read authors on the application of Sun Tzu’s principles in business.

Sun Tzu and the Art of Modern Warfare was created for those who have an interest in how Sun Tzu’s ideas have been applied in military history and current warfare.

Mark’s most recent book is George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief, published in January of 2008.

Mark has presented to thousands of people about Sun Tzu’s ideas on strategy in the U.S. Europe and Asia, including 3M, IBM, the Royal Bank of Scotland, the Tennessee Valley Authority, the Society of Competitive Intelligence Professionals, and the US Air Force Command and Staff College. Mark has also discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s TV Show Power Lunch, the Business News Network program Market Track, the Voice of America’s Weekly Business Report, Bloomberg’s business news, the syndicated radio program Secrets of Success and numerous other TV and radio programs. He most recently appeared as a guest analyst on the History Channel Special on Sun Tzu’s Art of War in May 2009.

Mark is a Lecturer at the University of North Carolina-Chapel Hill, where he teaches branding. He is a former marketing executive whose thirty year career at IBM and Lenovo includes experience in strategy, marketing and management. He is an Expert Blogger for Fast Company magazine. He graduated with honors from the University of Minnesota’s MBA program. Mark served as a reserve officer (highest rank-Captain) in the U.S. Army National Guard from 1981-1987.

Mark lives in Cary, NC with his wife. His pastimes include sports, history and computer strategy simulations.

Becky Sheetz


Becky is a business strategy trainer and speaker, martial arts master and the author of The Art of War for Small Business and Sun Tzu for Women. She’s an engaging speaker for corporations and women’s business groups, and her half and full day workshops have been highly regarded for transforming the way women approach and live out their careers.

An expert on Sun Tzu’s strategy, she speaks to groups of men and women. Her clients have included Delta Airlines, Oscar Mayer, Engility Corporation, The International Association of Women in Fire & Emergency Services, Women’s Council or Realtors, Cheung Kong Graduate School of Business (CKGSB), Missouri Women’s Council, Diversity & Flexibility Alliance, American Health Care Association, US Naval Academy Alumni Association, Women’s Business Center of North Carolina (partnership with the SBA) and various unnamed organizations seeking to gain a competitive advantage. 

Becky's books have been translated into Chinese, Italian, Japanese, Spanish, Arabic, Polish, Portuguese and more to come. She’s  the author of the Barcharts’ widely circulated Business 101: The Art of War, and a contributor to the 2016 Women and Asian Martial Traditions, a publication of the Journal of Asian Martial Arts. Her most recent work was The Tiger & The Dragon: A Business Parable with Mark McNeilly. 

A Grand Master in jujitsu, Becky has put Sun Tzu into practice throughout her martial arts career by overcoming larger and stronger adversaries with superior strategy and execution. 

Becky has 20 years of experience in communications and marketing strategy. She’s a former Washington Business Journal columnist whose frequently published in and interviewed by national print, web, radio and TV media. She was named to the 2011 Washington Business Journal 40 Under 40.

Sun Tzu


Sun Tzu is our inspiration at Sun Tzu Strategies. More specifically, helping today's innovative business leaders and practitioners to apply superior strategy to gain a strategic advantage.

The Art of War is the earliest and most enduring book on strategy, and certainly one of the foremost works for the battlefield, The Art of War is the authoritative guide for military affairs and political activities in the Far East, and it has become a prominent and oft-studied treatise in military, political, and business settings all over the world. While The Art of War is a short and concise text of about 7,000 words, its contents are immeasurably dense and its applications infinite. 

Who Was Sun Tzu

sun tzu

Hundreds of years before the birth of Christ, there was a period in China known as the Age of Warring States. This was an age of great conflict and uncertainty as seven states fought for survival & control of China. For these states to win they sought out any means of gaining advantage over their opponents; those with knowledge on strategy & leadership was especially sought after. It was during this time that there arose a general from the state of Ch’i known as Sun Tzu. His ability to win victories for his warlord gained him fame and power.

To hand down the wisdom he had gained from his years of battles Sun Tzu wrote a book, The Art of War, that became the classic work on strategy in China. His book, which details a complete philosophy on how to decisively defeat one’s opponent, has given guidance to military theorists and generals throughout the ages. In The Art of War, military readers found a holistic approach to strategy that was powerful and deep–it is truly a masterpiece on strategy. As the former U.S. Chairman of the Joint Chiefs of Staff Colin Powell said, “I’ve read the Chinese classic The Art of War written by Sun Tzu. Sun Tzu has been studied for hundreds of years. He continues to give inspiration to soldiers and politicians. So every American soldier in the army knows of his works. We require our soldiers to read it.”

Today, Sun Tzu’s appeal has extended beyond the military realm into the world of business. Because business by definition deals with competition, Sun Tzu’s principles are ideally suited to competitive business situations. Because business, like warfare, is a contest of wills, dynamic and fast-paced, based on both morale and machines, and deals with the effective and efficient use of scarce resources, many business people across the globe have found value in Sun Tzu’s teachings.

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Becky Sheetz travels from Washington, DC

Mark McNeilly travels from Cary, NC